7 Biggest MrBeast Businesses, Ranked by Documented Scale

Ranked by documented scale, with the measure named on each entry, because only one of these publishes revenue.

Before the list, the fact that explains it. MrBeast does not run the company that owns these businesses. Beast Industries is led by Jeff Housenbold, hired as president and chief operating officer in June 2024 and later elevated to chief executive.

His background is not the creator economy. He was president and chief executive of Shutterfly from 2005 to 2016, arriving as its fourth chief executive in four years, taking it public in 2006 and acquiring seventeen companies on the way to making it one of the largest standalone e-commerce businesses in the United States. Before that he ran business development and internet marketing at eBay. In between he was a founding managing partner of SoftBank Investment Advisers, the vehicle behind the Vision Fund, where he backed DoorDash, Opendoor and Compass.

A private equity operator running a YouTuber's holding company explains the acquisition behaviour far better than anything about videos does.

1. Feastables

Measure: about $250 million in revenue and over $20 million profit in 2024.

The chocolate and snack brand, launched on 29 January 2022 and run by Jim Murray, formerly president of RXBAR, which Kellogg bought for $600 million in 2017.

It is the largest business in the portfolio by revenue and the one that actually makes money. In the same year it returned that profit, the video business lost around $80 million.

Unit sales tell the more recent story. They went from 7.6 million in 2024 to 8.6 million in 2025 to 8.8 million in the year to March 2026, which is roughly 13% growth and then about 2%. The launch phase is over.

The full picture on Feastables covers why a brand that spends almost nothing on marketing turns a profit while the videos do not.

2. MrBeast Media

Measure: roughly $246 million of revenue in 2024, at a loss of around $80 million.

The production company. The channels, the crews, the studios, the thing everyone thinks the business is.

It is second by revenue and the largest loss-maker in the group, which is the single most counterintuitive fact about how he got rich. The content is the marketing budget for everything else on this list, and what it earns against what it costs is a different question from what it is worth.

3. Beast Games

Measure: an Amazon budget above $100 million for the first season.

The Amazon Prime Video series, and the most expensive thing he has made by an order of magnitude. Amazon funded it, and he has said he lost tens of millions of dollars of his own money on top of that, calling it a bad financial decision.

Production broke 44 Guinness World Records titles, including the largest physical cash prize on the set of a competitive reality show at $5 million.

What his most expensive productions cost breaks the figures down.

4. Step

Measure: over 7 million users at the point of acquisition in February 2026.

A financial services app aimed at teenagers and young adults, offering saving, investing and a card that builds credit history. Beast Industries acquired it in February 2026 and did not disclose the price, though reports at the time estimated under $200 million.

The history is the interesting part. Step was founded in 2018 and raised over $175 million from General Catalyst, Coatue Management and Stripe in 2021 at a reported valuation of $920 million. If the sub-$200 million estimate is close, Beast Industries bought it for a fraction of what investors once priced it at.

Housenbold framed the logic as meeting the audience where it already is. Donaldson framed it personally, saying nobody taught him about investing, credit or managing money growing up.

Forbes called it a masterclass in distribution, which is the most accurate thing written about any of these businesses.

5. Viewstats

Measure: a paid subscription product, revenue undisclosed.

A YouTube analytics platform co-founded with Chucky Appleby in December 2023, after what Donaldson described as a six-year development process. It shows live channel statistics, competitor comparisons, outlier video detection and a searchable thumbnail database that logs how titles and thumbnails changed after publication.

It is the only business here that sells to other creators rather than to consumers, and it monetises the one thing he has that nobody can copy: fourteen years of data on what makes a video spread.

6. Lunchly

Measure: a joint venture, revenue undisclosed.

A packaged lunch range launched in late September 2024 with Logan Paul and KSI, sold in three variants and bundling a Feastables chocolate bar with the Prime drink the other two own. It was marketed as a healthier alternative to Lunchables.

It drew immediate criticism. The creator Rosanna Pansino posted footage alleging mould in a package, similar clips circulated widely, and TMZ reported that FDA sources had received complaints from more than ten consumers, at least one claiming illness. Doctor Mike publicly disputed the healthier positioning against USDA standards. All three founders responded to the claims.

Those allegations were not established as findings, and this page does not treat them as such. What is documented is that the launch was contested from the outset, which no list of his businesses should omit.

7. MrBeast Burger

Measure: restructured, with litigation unresolved.

A virtual restaurant brand launched in December 2020 that sold more than a million burgers in its first three months, operated by a third party using other restaurants' kitchens.

He sued to end it in July 2023, alleging the food carrying his name was damaging his reputation. The operator countersued for $100 million. It sits last on this list because it is the one venture that went backwards.

What happened to MrBeast Burger covers the dispute in full.

The pattern across all seven

Chocolate, banking, packaged lunches and creator software look unrelated until you notice what they share. In every one of those categories, customer acquisition is the single largest cost.

A new chocolate brand, a new banking app and a new software tool all normally burn years and enormous sums buying awareness before they sell anything. Most fail during that phase rather than after it.

He does not buy businesses he understands. He buys businesses where his one structural advantage is worth the most, and then hires someone who has scaled that category before. Murray had already taken RXBAR to a $600 million exit. Housenbold had already taken Shutterfly public.

What sits above them

All seven sit inside Beast Industries, which TIME named to its 2026 Most Influential Companies list. In January 2026 Bitmine Immersion Technologies invested $200 million into it, disclosed in a filing with the SEC.

Donaldson holds a majority stake in that parent rather than owning each business separately, which is why almost all of his estimated net worth is equity rather than cash.

Sources

Step's own announcement and CNBC, on the February 2026 acquisition. Banking Dive, on Step's funding history and 2021 valuation. Forbes, on the distribution logic behind the deal. TIME, on Beast Industries and the 2026 Most Influential Companies list. Business North Carolina, on Housenbold's hiring. Tubefilter, on Viewstats. Rolling Stone and Fortune, on the Lunchly allegations. TechSpot, on the 2024 divisional figures. Bitmine Immersion Technologies' filing with the SEC, on the $200 million investment. Fast Company, on the wider portfolio.