From Long Beach Rapper to Global Media Icon
Estimated Net Worth: $160 Million. Snoop Dogg has reinvented himself into one of hip-hop's most enduring and versatile entrepreneurs.
Rising to worldwide superstardom in 1993 with Dr. Dre on 'Doggystyle', Snoop Dogg has sold over 35 million albums globally. However, his business reinvention over the past decade drove his net worth past $150 million.
In 2022, Snoop acquired the historic Death Row Records brand from MNRK Music Group, taking full control of the iconic label where his career began. He immediately transitioned the label into a modern multimedia, streaming, and merchandise brand.
Beyond music, Snoop is a seasoned venture capitalist. His firm Casa Verde Capital manages more than $100 million in assets across cannabis, tech, and wellness, complemented by INDOGGO Gin and his wildly popular 19 Crimes wine partnership with Treasury Wine Estates.
Snoop's Expanding Brand Universe
Death Row Records: Ownership and licensing of the master recordings and brand IP of West Coast hip-hop's most iconic label.
Casa Verde Capital & Tech Investments: Early venture capital investments in Robinhood, Reddit, and leading plant-based food technologies.
Global Media & Olympic Correspondent: High-profile broadcast correspondent partnerships with NBC for the Olympic Games, generating global goodwill and massive commercial fees.